realestate.co.nz is operated by the Real Estate Institute of New Zealand (REINZ). The site is a comprehensive meta-directory of listed properties in New Zealand and is currently the second most popular real estate site in New Zealand.
The site boasts a number of Web 2.0 features including RSS, Google Maps, microformats and AJAX. Every page, every search and every field has a corresponding RSS feed as well as email alert to which visitors can subscribe. This new site is of course search engine friendly, allowing spiders to traverse the site fully through text links. Dates and times of open homes can be saved directly to the calendar software such as Outlook, thanks to the use of microformats.
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Visit the site: RealEstate.co.nz
Meredith Bright of Yarnware writes: “I used to have much better organic search rankings, but they have been dropping recently. I can’t figure out what is wrong.” It wasn’t hard to see why. The site is running Lotus Notes Domino –– not a platform that is very friendly to search engines because of its long, complex-looking URLs. However, the issues with the site were much more fundamental. The www.yarnware.com site has broken some cardinal rules of SEO.
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Derceto is a software company which has been funded by a leading New Zealand venture capital firm. It makes modelling software for water distribution. Their software helps reduce power consumption by helping the water companies save significant amounts of money off of their power bills.
Derceto.com is an information-rich corporate website with FAQs, online forums, white papers, presentations, and fact sheets.
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Visit The Site: Derceto
Polycase is a manufacturer of plastic electronic enclosures for OEMs, including handhelds, desktops, and other electronics.
This ecommerce site, powered by our GravityMarket solution, makes it easy for Polycase’s customers to do business with them. In addition to searching by keyword, customers can search by size — length and width — and by series. They can also browse by product type, size range and application. In addition to ample product information and specifications, including engineering drawings, the site also offers a helpful PDF library.
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Visit The Site: Polycase
In many ways this site was a breath of fresh air. From an SEO standpoint, Kayak Fishing Stuff is doing a number of things right, and it shows in their No. 1 rankings in Google for “kayak fishing,” “fishing kayak” and “fishing kayaks.” Of course, there is still room for improvement, but it is more a case of finessing and fine-tuning than throwing away the whole site and starting again.
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Full Compass is a supplier of audio, video and lighting equipment, and targets musicians, theatrical and staging crews.
This site boasts extensive functionality on the back-end, including some quite sophisticated integration with their own back-end systems. The site has tens of thousands of pages in Google. The revamp that we completed included a total site redesign, new user interface and a completely new website back-end and database.
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Visit The Site: Full Compass
This article from the IT section of the Herald highlights five technology trends that are changing the face of retailing. Our own Stephan Spencer weighs in with his thoughts on where things are heading…
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Link building is not all about transferring PageRank. Don’t get caught in the trap of basing your decision on high PageRank score alone. There are other considerations to be taken into account.
For example, your backlinks need to represent a range of importance scores (PageRank) so that Google doesn’t construe your link network as unnatural. Building links exclusively or mostly from high PageRank endowed sites may flag your site for artificially trying to boost your PageRank. And do you really want to attract additional scrutiny?
For long term benefit and security, sites that are selected for inbound links should be from an on-topic neighborhood, have aged domains, and if possible, have .edu and .gov sites in there. The list of sites needs to be analyzed to ensure that there are no technical limitations that slow the flow of “link gain” (e.g. PageRank). For example, the directory Gimpsy.com has let pages with session IDs (”PHPSESSID”) in the URLs slip into the indices, which makes it less ideal as a backlink.
In general, all links help (unless from “bad neighborhoods”), regardless of their PageRank. Some of the links NEED to be topically-relevant or your site is going to appear unfocused and the links won’t appear to have been “earned,” but instead bought, borrowed, bartered or stolen.
Directory submissions should be a component of your link building strategy, but don’t put too much emphasis on them. As Stuntdubl says, you need to balance the link equation and not rely too heavily on directories, and you need to spread your submissions out over time.
Certain directories are considered to be “hubs” or “authorities” or both (unfortunately only the search engines know which ones, so try to cover your bases as best you can), in which case it may be used by a search engine as an indicator of the topically-relevant neighborhood that your site belongs in.
Bear in mind that toolbar PR scores are months old and can’t really be trusted. The REAL PageRank is outside of our grasp, locked up within the Googleplex.
Also bear in mind that PageRank is Google-specific. That’s not to say that you can’t use PageRank to make some inferences about the importance of a page in the eyes of Yahoo! and MSN Search. The concept of “link gain” or weighted link popularity is alive and well at Yahoo and Microsoft, they just have different ways of calculating it and names for it. At Yahoo it’s been referred to as “Web Rank” and “link flux” (a term from their days at Inktomi). I don’t know what MSN calls it. The higher the PageRank, the more useful it is as an indicator of a powerfully important site across all 3 engines. For example, I’d have little doubt that a PageRank 9 link would be an amazing link opportunity that would reap benefits across Google, Yahoo, and MSN Search.
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